Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
Organize Your Office with a Little Spring Cleaning – Canada
Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...
Organize Your Office with a Little Spring Cleaning
Spring is the perfect time to clean and organize your workspace. Our office spring cleaning tips for smal...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
4 Ways to Improve Productivity at Work without Extra Hours – Canada
Two in three Canadians feel overloaded at work. Learn ways to improve productivity at work without puttin...
4 Ways to Improve Productivity at Work without Extra Hours
Two in three U.S. workers feel overloaded at work. Learn ways to improve productivity at work without put...
amplify: Mergers and Acquisitions
October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...
How to assemble an effective advisory board and why you need one – Canada
Having an advisory board can give your business a competitive edge. See how to build one and how to show ...
How to assemble an effective advisory board and why you need one
Having an advisory board can give your business a competitive edge. See how to build one and how to show ...
How to be a Good Manager
Amazing leaders share several commonalities. Discover the top traits a good manager possesses.
5 insider tips to building an optimal mobile-friendly website
Mobile websites are becoming increasingly more important as customers shop on their phones. Tech promotio...
Celebrate with giveaway ideas for Small Business Week
National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...
3 effective places to ask for customer reviews – Canada
It’s easier than ever for prospective customers to learn about your brand. In fact, information is ofte...
3 effective places to ask for customer reviews
For many people, the most important information comes from your current customers.
Eye-Catching Small Business Displays – Canada
With a little creativity and some promotional products for small business, you can pull off a wow-worthy ...
5 steps to hosting a successful open house
An open house can be a great promotional tool for your small business, allowing you to introduce new prod...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
Sell to their senses for an unforgettable experience – Canada
When you extend your brand to all five of the senses, you create an experience that customers won’t soo...
Sell to the senses with these tips and small business giveaways
The five senses can be powerful advertising tools.
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
How to keep it Zen: Tips and wellness giveaways – Canada
Owning a business and hard work go hand-in-hand. These self-care tips and wellness giveaway ideas can hel...
How to keep it Zen: Tips and wellness giveaways
Small business owners are no stranger to hard work. These self-care tips and wellness giveaway ideas can ...
Creative employee recognition ideas for a digital world – Canada
As the world becomes increasingly digital, so must the way we express gratitude to our team. Creative emp...
Creative employee recognition ideas for a digital world
The world has become more digital—and so can your gratitude. These creative employee recognition ideas ...
Preventing burnout in the workplace: How to keep employees healthy and productive
Preventing burnout in the workplace is an important part of keeping your team healthy, happy and producti...
Preventing burnout in the workplace: How to keep employees healthy and productive – Canada
Accomplishing quality work and managing workload starts with an employer that prioritizes preventing burn...
4 ways to make the most of accepting contactless payment – Canada
Thinking of accepting contactless payment? We offer 4 simple tips to make it an easy transition for you a...
4 ways to make the most of accepting contactless payment
Customers want the convenience of contactless payment. We offer tips, like helpful signage and employee t...
How storytelling and marketing gifts make your brand memorable
Help your brand stick in people’s minds with an engaging, entertaining story and on-point marketing gif...
4 tips for a better hybrid shopping experience
Hybrid shopping is here to stay. Offer customers purchasing options to choose from by trying these tips t...
4 tips for a better hybrid shopping experience – Canada
People are looking for hybrid shopping options to stay long after the pandemic is over. We share tips for...
The latest imprint methods to make your logo stand out
Whether you want your logo to pop, look more richly engraved or last longer, our new imprint methods for ...
The latest imprint methods to make your logo stand out – Canada
For branded giveaways that stand out, these new imprint methods can make your logo even more eye-catching...
Cold weather giveaways: Gear up for cool weather with stylish jackets, vests and more! – Canada
As cooler temperatures settle in, use cold weather giveaways to help your staff, customers and prospects ...
Cold weather giveaways: Gear up for cool weather with stylish jackets, vests and more
Cooler temperatures are just around the corner. Help your staff, customers and prospects gear up for wint...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...
Metal giveaways: Long-lasting gifts for long-lasting impressions
A long-lasting gift ensures your clients, prospects and employees will remember you for years to come. We...