As the pandemic continues, more and more people are using contactless payment options. More than 20% of small businesses now offer it and 88% of U.S. citizens are using it. Contactless payments are faster and more secure, making them a win-win for you and your customers. If you haven’t started accepting contactless payments, now is a great time to consider it.
Perfect equipment placement
The first thing you need is the right equipment. Once you have it, consider all the ways it will be used and plan your spacing accordingly. Ensure customers have plenty of room to tap, insert or swipe, depending on their payment method. Ask team members to give the setup a trial run before you fully commit.
Even though many customers and staff may be familiar with how contactless payments work, some are not. And even those who are familiar with it might struggle with your system. Your staff is on the front line when it comes to customer questions, so be sure they are trained to troubleshoot. A knowledgeable staff will help ensure a smooth experience for everyone.
Let everyone know
With 65% of consumers looking to use contactless payments, letting people know you offer the option is a good way to capture attention. Announce your new system on social media, in emails and through other customer communications. Put banners inside and outside your business to draw in new customers. Offer a company giveaway like a touchless keychain, a smartphone wallet or a card holder to customers who make a contactless payment.
Ensure a smooth process
Stop questions before they start by making the details of your system clear and easy to understand. Put up a tabletop banner with step-by-step instructions or have a staff member standing by to help people make their first contactless payment.
Reach customers with no contact
When you accept contactless payment, you’re showing customers that you care about their safety. Planning ahead will make each transaction go smoothly, helping you keep your customers coming back again and again.