Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
Grow your business relationships
We all know finding new customers is an essential component to successful business growth. But how do we ...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
4 tips to promote local tourism – Canada
Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...
4 tips to promote local tourism
Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...
amplify: Get more referrals with marketing giveaways
If you’re looking to up your referral game, here are some helpful ideas, important statistics and a gre...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Rugby team tackles recruitment challenge with top promotional giveaways
The University of Wisconsin Oshkosh Women’s Rugby Club was facing a major challenge: They needed to rec...
Trade show follow-up trends 2019
While 2/3 of organizations attend to generate leads and 1 in 5 go to close sales, this research finds tra...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
How to Impress with Creative Business Cards
Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...
Beyond hello and a handshake: How to network effectively
Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...
6 tips on how to start a small business blog – Canada
Companies with blogs get 126% more leads. We share tips on how to start a small business blog, including ...
How to start a small business blog
Did you know businesses with blogs get 55% more web traffic? We share tips on how to start a small busine...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...