Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
6 promotional items under $1 to help generate leads
If you have a small marketing budget, choose promotional items under $1. These inexpensive giveaways get ...
4 unique ways to use promotional umbrella giveaways
Umbrella giveaways are popular, useful and get impressions. Beyond shielding from the sun and rain, here ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Three benefits of sponsoring community sports teams – Canada
Is your healthcare organization sponsoring a local team? Learn how sponsorships can help your bottom line...
Three benefits of sponsoring community sports teams
Sponsorships can help boost your bottom line. Learn how you healthcare organization can benefit from spon...
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
5 money-saving tips for entertaining clients – Canada
Try these budget-friendly ways to entertain clients with inexpensive gifts.
5 money-saving tips for entertaining clients
Entertaining clients doesn't have to empty your organization's wallet. These tips, from setting a budget ...
Grow your business relationships
We all know finding new customers is an essential component to successful business growth. But how do we ...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
4 tips to promote local tourism – Canada
Tourism has the potential to create both jobs and revenue. Explore 4 ways to promote tourism, including u...
4 tips to promote local tourism
Tourism creates jobs, revenue and civic pride. Discover 4 ways to promote tourism, including using touris...