Sports team sponsorships score major points for your brand – Canada
When it comes to sponsorship spending in Canada, sports are at the front of the pack.
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Show you care with a strong cause marketing strategy – Canada
Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...
Show the Love with these Support Staff Recognition Ideas – Canada
Show your appreciation with these support staff recognition ideas for bus drivers, crossing guards, schoo...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Serving the community, not just customers – Canada
If taking care of the customer is job one, taking care of the community may be job two.
Serve the community better with convenient service options – Canada
Creating new government service options has benefits for the community and your agency. We share three ea...
Seed packet giveaways for the great garden comeback
As the gardening trend heats up, more people are growing their own herbs and vegetables. Reach this growi...
School communication strategies: When more is best – Canada
Did you know an effective communication strategy tip is to overcommunicate? When you have information to ...
Say thanks and stay connected to your team – Canada
Meaningful thank-you gifts for employees are a great way to show your loyal team you appreciate their har...
Say goodbye to the annual performance appraisal – Canada
Is it time to say goodbye to the annual performance appraisal? Understand this business intelligence is k...
Safely attract customers’ attention with contactless marketing – Canada
When in-person events are on hold, contactless marketing is a must to stay in front of customers. We offe...
Rush promotional products for when you needed it yesterday – Canada
While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...
Retro promotions bring back the good old days – Canada
Nostalgia is a powerful thing. Give customers and staff a fun blast from the past with help from fun retr...
Resolve to try these 5 healthy habits of successful nonprofits – Canada
At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...
Reopen successfully with creative grand opening giveaway ideas – Canada
Make your grand reopening event a successful one with thoughtful planning and preparation, engaging grand...
Refresh your marketing approach with promotional water bottle giveaways – Canada
Giving your clients, employees and potential customers promotional water bottle giveaways is a great way ...
Reduce inconvenient no-show appointments with these 6 tips – Canada
No-show appointments and late cancellations can be inconvenient and costly. Check out ideas on how to red...
Recognize Essential Workers by Using Thank-You Giveaways – Canada
Essential workers deserve a pat on the back. These thank-you giveaway ideas they can use on the job are t...
Put a fresh spin on classic promotional products – Canada
If you’re looking for new and interesting ways to use classic promotional products, we offer ideas that...
Promotional strategies to captivate your trade show audience – Canada
To make the most out of your trade show experience, take time to design a product-promotion strategy that...
Promotional imprints for your drinkware – Canada
Make your logo stand out on custom mugs, tumblers and more. 4imprint’s drinkware expert has the scoop o...
Promotional giveaways play an important role in Wheelchair Games’ success – Canada
Since 1985, two national groups—the U.S. Dept. of Veterans Affairs and Paralyzed Veterans of America—...