Sara writes ...

Just promote it: Nike® talks top uses for promotional apparel!

Nike is one of the most legendary names in athletic apparel. 4imprint discusses promotional activewear tr...

Sherry discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...

Amanda describes ...

Indoor and outdoor promotional signs help grab attention and increase foot traffic

Creative message displays are a proven way to attract crowds. Use these indoor and outdoor promotional si...

Jason describes ...

Include safe, contactless marketing in your strategy

Since many in-person events, luncheons and trade shows are on hold, it’s time to incorporate contactles...

Adam discusses ...

In-demand tech swag to boost your marketing promotions

4 ideas for in-demand tech swag to boost your marketing promotions, zap the competition and get the atten...

Robert describes ...

Improve your workplace with open and transparent communications – Canada

Transparency is key to maintaining a positive business relationship with staff and customers. These four ...

Marc shares ...

Improve your workplace with open and transparent communications

When trying to effectively communicate with staff and customers, openness and transparency are key. These...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Robert shares ...

How to leverage emerging social media for business

Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...

Maria shares ...

How to hook customers with a great brand story – Canada

A great brand story can capture potential customers’ attention and keep them loyal. We offer ideas, lik...

Kongcheng shares ...

How to hook customers with a great brand story

Gain your audience’s attention and earn their loyalty with a great brand story. We offer ideas, like be...

Zach likes ...

How to Have a Digital Detox with Office Promotional Items – Canada

Headaches. Dry eye. Poor posture. All this time on screens is having an impact on our workday. Office pro...

Tiffany likes ...

How to Have a Digital Detox with Office Promotional Items

Hours in front of screens can cause headaches and eye strain. Use these tips and office promotional items...

Adam digs ...

How to Give Your Trade Show Display Booth a Refresh

How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...

Brenda recommends ...

How to get testimonials to drive business growth – Canada

Quality customer testimonials are an effective way to generate more business. Read tips on how to get tes...

Jon recommends ...

How to get testimonials that drive business growth

Customer testimonials can help build your business. We share tips on how to get testimonials and which cu...

Sarah shares ...

How to Create Remarkable Custom Embroidered Apparel

Custom embroidered apparel makes a brand stand out. See tips for making your personalized embroidery pop!...

Sarah writes ...

How to choose the best promotional apparel for your business

Whether you are buying promotional apparel for employees or customers, these tips will help you choose th...

Jon recommends ...

How to build a strong business foundation

To build a strong business foundation, it’s important to spend time and energy on marketing, recruitmen...

Ryan writes ...

How to brand packaging to actively promote your business – Canada

Sometimes unconventional methods are the best ways to present your products to customers. Try our creativ...

Elizabeth describes ...

How to brand packaging to actively promote your business

From simple cardboard boxes to reusable packaging to one-of-a-kind looks. We offer more ideas on how to b...