Daryl writes ...

Captivate their senses—and interest—with a multisensory exhibit

The average consumer is exposed to nearly 10,000 brand messages per day.

Amy writes ...

Captivate their senses—and interest—with a multisensory exhibit – Canada

A study by Oxford University found that more than half of millennials feel increasingly disconnected from...

Alexis suggests ...

Marketing strategies to turn a customer’s pain to a customer gained

Customers have problems that you can solve. By discovering those problems, you will be better able to off...

Andy writes ...

Marketing strategies to turn a customer’s pain to a customer gained – Canada

At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...

Whitney likes ...

4 easy ways to reach younger constituents

Millennials, or those born between 1981 and 1996, are becoming essential stakeholders in many communities...

Robert writes ...

4 easy ways to reach younger constituents – Canada

As the first generation raised on technology, different methods must be used to engage Millennials.

Brenda writes ...

Social media engagement tips that deserve a thumbs up

Read on to get some social media marketing ideas for small business. Then pair them with social media giv...

Amanda discusses ...

Social media engagement tips that are worth the share – Canada

It may come as no surprise that 94 percent of small businesses use social media for marketing.

Gina recommends ...

Travel tips to make their next business trip take off with ease

Last year, Americans took 462 million domestic business trips.

Amanda describes ...

Travel tips to make your next business trip take off with ease – Canada

Canadian travellers took 35.1 million domestic business trips in 2016, an increase of 5.7 percent over th...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Molly digs ...

Kick your new sales year into high gear

When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...

Matt discusses ...

Rush promotional products for when you needed it yesterday

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don't hav...

Shaun discusses ...

Rush promotional products for when you needed it yesterday – Canada

While most exhibitors start prepping for a trade show 10 to 12 months in advance, sometimes you don’...

Molly writes ...

Jump-start community growth with a neighborhood beautification project

Neighborhood beautification initiatives can attract new businesses and residents, help revitalize a neigh...

Andy shares ...

Jump-start community growth with a neighbourhood beautification project – Canada

Starting a neighbourhood beautification initiative can have an incredibility positive impact on a communi...

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Amy discusses ...

Resolve to try these 5 healthy habits of successful nonprofits

With a new year around the corner, it’s an ideal time to think about resolutions for even greater succe...

Meghan digs ...

Resolve to try these 5 healthy habits of successful nonprofits – Canada

At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Shaun chooses ...

The best tech giveaway ideas for your trade show

According to a 2017 year in review of the promotional products industry, technology holds a lot of power ...

Tiffany discusses ...

The best tech giveaway ideas to wow trade show guests – Canada

According to Statistics Canada’s General Social Survey, Canadians are relying on their tech gadgets mor...

Andy describes ...

Wellness items to ward off colds and flu

Cold and flu season is almost here. Help protect the community with preventive measures and wellness prom...

Kristi suggests ...

Health promotional items to help fight off seasonal germs – Canada

Fight germs and stay well during cold and flu season with preventive measures that include wellness promo...

Jenn chooses ...

Perfect prize giveaways for your next event

When it comes to promoting your company or nonprofit, making sure people know who you are and what you do...