Find your best fit—interview tips and employee recruitment giveaways
Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Ethics in the workplace: The honorable organization
This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
Effective change-management techniques for your organization
Change is inevitable, but it can also be stressful and expensive. Manage any changes going on in your com...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Defend your team with these tips and safety incentive gifts
Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts,...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Custom work uniforms: Find the perfect fit for your brand
Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers t...
Creative leave-behind ideas to get ahead in business
Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...
Creating referral marketing strategies that work
Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...
Company Culture
This Blue Paper explores company culture and offers tips on how to hire for a cultural fit. Developing an...
Color in branding: How to use your hues
We live in color—and so should your marketing. Find out how color in branding helps influence how custo...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
Build big business benefits with company community service
Caring for your community has big benefits. See how to build company community involvement to benefit emp...
Boost team spirit with team-building gifts
A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...
Beyond hello and a handshake: How to network effectively
Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...