Workplace Distractions
This Blue Paper offers tips for organizations looking to minimize distractions at work by promoting effic...
Wellness in the Workplace-Trends to Trust
Trying to keep up with the latest workplace wellness trends? This Blue Paper® guides you through the hot...
Trending giveaways to help you kick off the new year
Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainab...
Tips for Building Successful Teams
Successful companies are composed of strong teams. Encourage your teams to achieve common goals with thes...
The surprising power of thank-you gifts for customers
Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Swag bags for events make a long-lasting impression
These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...
Success stories: Follow-up trade show swag ideas that got results
It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Ready, set, revenue: Tips for selling promotional products
Selling promotional products lets you engage with supporters, raise funds and increase visibility of your...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Office Moving
This Blue Paper explores the benefits of office moving, the latest office design ideas and why a business...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Meditation at work: How to manage information and manage your mind
Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Make your next trade show appearance work for you
Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Make gold: The business alchemy of great customer service
The secret ingredients to great customer service include excellent communication skills, empowered employ...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Listen up! Tips and training giveaways to master effective listening.
Effective listening improves communication, rapport and retention. Promote better communication among tea...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to hold more productive meetings
Get more done in less time. Our latest Blue Papers® edition provides tips on how to hold more productive...
How to help employees transition from peer to team leader
In this edition of our Blue Papers®, we share the benefits of having an employee transition from peer to...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
Holacracy®
This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for ...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
Healthy giveaways to get your wellness program moving
Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will he...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Foster a successful environment with personal and professional development
Build up employees with professional opportunities and personal development gifts—they set a strong fou...