Gina suggests ...

Digital marketing for small business

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Get your brand into digital shape Rise and shine small business owners and marketers! Are you ready to commit to a leaner, meaner version of your brand on the Web?...

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Matt describes ...

Social Customer Service

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Messaging comes of age as a support channel We’ve all been there: Our shiny, new thingamajig just won’t perform. We’ve looked online at the FAQ, but it’s TL;DR...

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Zach discusses ...

Understanding Ad Blockers

A guide for digital advertising Internet users are saying “no” to online advertising. They’re fed up with intrusive ads that slow down websites and collect their...

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Sarah recommends ...

Audience Intent Marketing

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Matching good intentions with your content marketing strategy If you do a Web search the word “pizza” on Sunday afternoon, more than likely, it’s not because you...

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Adam writes ...

Marketing Attribution

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Give credit where credit’s due with attribution modeling Did you hear the one about the executive who knows his advertising is effective half the time? The trouble is,...

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Andy writes ...

Text Analytics

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How to make sense of unstructured data Businesses collect more data about their customers, their activities, their competitors and their markets than ever before. A...

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Vicky recommends ...

Live Streaming

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Get tips on how to live stream for your business The ability to capture live moments in life gained traction in spring 2015 when two social media apps—PeriscopeSM and...

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Vicky recommends ...

Artificial Intelligence

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Artificial intelligence—a new machine age When computers mimic the capabilities of the human brain, that is artificial intelligence (AI). From the outside, AI looks...

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Alysia recommends ...

Company Culture

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How to hire for a cultural fit About 30 years ago companies began talking about workplace culture and how employees needed to be a good “fit” to be a success. The...

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Angie suggests ...

Digital Magazines

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The rise of the digital magazine In July 2015, the CEO of Flipboard® announced that the digital newsreader had 70 million monthly active users, an increase of 45...

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