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Graphic Design

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This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and presents a collection of free and low-cost graphic design tools.

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Li-Fi Technology

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This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, drawbacks to Li-Fi & what’s next for this technology.

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Employee Advocacy

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This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocacy program, case studies and employee advocacy best practices.

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Holacracy®

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This Blue Paper explores how Holacracy works, why it’s challenging to implement and best practices for adopting the practice.

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Digital marketing for small business

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This Blue Paper provides the basics on digital marketing for small business, including websites, email marketing, social media, Google My Business and pay-per-click adver...

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Social Customer Service

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This Blue Paper explores why customers love social customer service through messaging and how brands can master social customer care.

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Understanding Ad Blockers

Internet users are saying “no” to online advertising.

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Audience Intent Marketing

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This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and what content best aligns which each intent type.

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Marketing Attribution

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This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Various marketing attribution methods are discussed.

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Text Analytics

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This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes different types of text analytics and vendors.

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