August 23rd, 2011
In the past few years, if the Web has taught us anything it’s that successful brands and marketers have to interact and engage.
At the heart of engagement lies content—blog posts, videos, status updates, tweets, white papers, photos, websites and more. The thoughtful creation and distribution of this content in order to attract, acquire and engage a target audience is known as “content marketing.”
Many businesses and organizations want to harness the relationship-building, thought-leadership-provoking power of content marketing, but one question prevents them from moving forward: Who has the time to create all this content? That’s where content creation becomes content curation.
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