Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...