Build big business benefits with company community service

Caring for your community has big benefits. See how to build company community involvement to benefit emp...

Trending giveaways to help you kick off the new year

Stay on top of business trends to keep your brand current. Trending giveaways in technology and sustainab...

Share the new you with branded promotional items

Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...

Customer education—the marketing strategy that makes the grade

Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Helpful tips and outdoor giveaways make planning outside events a breeze

Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...

Sherry discusses ...

It’s a marketing remix: Classic marketing Ps with an updated twist

The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

How thought leadership and training giveaways can build your business

In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...

Make your next trade show appearance work for you

Trade shows are the place to gain new leads, network or introduce your product to potential clients. With...

Creating referral marketing strategies that work

Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...

Swag bags for events make a long-lasting impression

These six tips on creating swag bags for events can help you select the best bag and the ideal swag to ma...

Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...

Data-driven marketing strategies steer you toward success

Improve your strategic marketing planning process by using data and the latest promotional products. Here...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...

Make marketing magic with these 4 fundamentals

In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...

Celebrations and company anniversary gifts that wow

Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...

Sarah suggests ...

Build strong business connections with community involvement

This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...

Matt recommends ...

The Science of Successful Brand Storytelling in Marketing

When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...

Sherry shares ...

Does My Business Need an App?

Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...

Chee recommends ...

Platform Overload—Choosing the Right Social Media Sites for Business

Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...