How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
Kick your new sales year into high gear
When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...
Kick your new sales year into high gear – Canada
As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Market your way to the best Small Business Saturday® yet
Participating in Small Business Saturday is a great way to kick off the holiday season. With these tips a...
Organize Your Office with a Little Spring Cleaning
Spring is the perfect time to clean and organize your workspace. Our office spring cleaning tips for smal...
Organize Your Office with a Little Spring Cleaning – Canada
Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...
Preventing burnout in the workplace: How to keep employees healthy and productive
Preventing burnout in the workplace is an important part of keeping your team healthy, happy and producti...
Preventing burnout in the workplace: How to keep employees healthy and productive – Canada
Accomplishing quality work and managing workload starts with an employer that prioritizes preventing burn...
Sell to the senses with these tips and small business giveaways
The five senses can be powerful advertising tools.
Sell to their senses for an unforgettable experience – Canada
When you extend your brand to all five of the senses, you create an experience that customers won’t soo...
Show you care with a strong cause marketing strategy
Building a better community can help your business. We share ideas for developing a cause marketing strat...
Show you care with a strong cause marketing strategy – Canada
Doing good in the community is good for business. We share tips on creating a cause marketing strategy, f...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Social media engagement tips that are worth the share – Canada
It may come as no surprise that 94 percent of small businesses use social media for marketing.
Social media engagement tips that deserve a thumbs up
Read on to get some social media marketing ideas for small business. Then pair them with social media giv...
The Best Holiday Gifts for Employees
Great gifts for employees show them they’re valued and appreciated by your organization. Check out thes...
The best small business giveaways to celebrate BDC Small Business Week – Canada
Make the most of Small Business Week 2022 with our updated annual list of ideas and small business giveaw...