Kelsey discusses ...

How to use the AIDA funnel to convert leads into customers – Canada

The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...

Robert discusses ...

How to use video marketing to boost sales – Canada

Sales videos can boost customer trust, better explain products and services and ultimately increase purch...

Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...

Tiffany describes ...

How to use virtual event storytelling to pique interest – Canada

How can you enhance your virtual event to capture and hold attendees’ attention? One way is through sto...

Matt suggests ...

How training giveaways can help with conflict resolution strategies – Canada

Unresolved conflict wreaks havoc on employee health, morale and productivity. Check out these tips that c...

Molly likes ...

How trauma-informed schools benefit all students – Canada

Implement these techniques, along with wellness giveaways, to care for all students and staff.

Sarah discusses ...

How virtual reality can enhance the patient experience – Canada

If you’re looking to incorporate VR in your practice, we have creative ideas—and some healthcare give...

Jason discusses ...

How wearable health devices can empower patients and providers – Canada

Wearable health devices such as smartwatches can give providers access to patient data and provide remote...

Sarah recommends ...

Hybrid Workforces: Continuing the blended work model – Canada

As many companies transition to a hybrid workforce, you may be wondering how to make this process easier ...

Barb writes ...

Implement personalized learning to meet students’ needs – Canada

Personalized learning for the win! This teaching approach is a great way to meet individual educational n...

Brenda digs ...

Improve employee health with a workplace fitness initiative – Canada

Kick your organization’s wellness plan into high gear!

Angie discusses ...

Improve patient communication by identifying different personas – Canada

Provide better care for patients by understanding different personas and how to communicate with them. Fo...

Alex shares ...

Improve productivity with 6 helpful nonprofit time management tips – Canada

Managing your workload efficiently can skyrocket productivity and help you know where your time is being ...

Lia describes ...

Improve staff morale and productivity with technology upgrades – Canada

Old machines and slow internet waste time and hurt staff engagement and productivity. We discuss how up-t...

Alexis suggests ...

Improving the day-to-day health of patients with chronic ailments – Canada

Chronic illnesses are common and debilitating. Get tips on educating patients and using health and wellne...

Sarah recommends ...

Incentives for survey participation – Canada

 Surveys are truly a win-win scenario for businesses and consumers. Customers offer you feedback that yo...

Andrea writes ...

Influencer marketing for nonprofits: How to choose the right influencers – Canada

Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...

Whitney likes ...

Innovative social emotional learning activities that get results – Canada

Since 70% of mental health issues emerge in childhood and adolescence, providing students with the skills...

Andy shares ...

Jump-start community growth with a neighbourhood beautification project – Canada

Starting a neighbourhood beautification initiative can have an incredibility positive impact on a communi...

Amie writes ...

Keep your reactions: Safe driving tips to lose the distractions – Canada

Traffic crashes cost $10 billion per year in healthcare and lost productivity—not to mention lives. Pro...

Justin likes ...

Keep your school’s community in the loop using PR giveaways – Canada

Connecting with the community on a regular basis allows people to see the important work your students an...

Adam shares ...

Kick your new sales year into high gear – Canada

As the holidays wind down, it’s time to get creative with new year sales. Use sales swag to entice cust...

Matt writes ...

Learn from your employees with company giveaways – Canada

Learning from your staff can create educational opportunities for your organization and its team. We shar...

Liz digs ...

Learning from negative feedback to build a better nonprofit – Canada

Training giveaways and tips will help you turn negative feedback into positive growth for your organizati...

Amy recommends ...

Leave the car at home: Promote alternative ways to get to work – Canada

Get tips on encouraging people to leave their cars at home using branded promotional gifts to support you...

Alysia shares ...

Leverage externships to fill your employment needs – Canada

Healthcare faces a shortage of nurses and other direct care staff. See how externships can help bridge th...

Marc digs ...

Lights. Camera. Action. Attract top talent using video and recruiting swag – Canada

Looking for innovative ideas to find and hire top talent? Here are some crative ways to attract and engag...

Sherry shares ...

Little-known tools that reduce event-planning stress – Canada

With these helpful tools, planning and hosting your organization’s next big event will be a breeze. Don...

Cindy writes ...

Live streaming tips for introducing a new product – Canada

Launch your new product for customers to see no matter where they are! We share live streaming tips that ...

Sarah recommends ...

Local sports sponsorships for healthcare organizations: Types, tips and benefits – Canada

Local sports sponsorships have more to offer than community goodwill. They can also get more eyes on your...

Alysia discusses ...

Make a better match: How to segment audiences – Canada

When you know how to segment audiences, your marketing message can make a bigger impact. We offer tips to...

Andrea writes ...

Make a memorable brand impression with experience gifts – Canada

Experience gifts are an up-and-coming way to show appreciation. Try one of these trade show gift ideas to...

Jason describes ...

Make an impression: How to look good in virtual meetings – Canada

When you present your best self online, you can better connect with the audience you’re trying to reach...

Amy describes ...

Make the most of your trade show experience – Canada

With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...

Andy discusses ...

Make your neighbourhoods shine with a community cleanup – Canada

Cleaning up a community doesn’t just lower crime and add value to a neighbourhood, it also brings peopl...

Andy writes ...

Marketing strategies to turn a customer’s pain to a customer gained – Canada

At its most basic level, marketing can be summarized in two simple statements: Customers have problems. B...

Brian discusses ...

Marketing your small business to a big-city audience – Canada

Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...

Whitney discusses ...

Matching gifts: 4 strategies to easily drive more donations – Canada

Want to get twice as many donations without double the work? It’s easier than you may think. We explain...

Jason describes ...

Meal prep gifts and tips for a healthy lunch – Canada

A good meal can make it a great day. We share ideas and meal prep gifts to help citizens and staff pack a...

Anne shares ...

Micro-credentialing programs put teachers at the top of the class – Canada

With a new micro-credentialing program and some training giveaways, your educators will be better able to...

Amanda discusses ...

Motivate employees with improved performance reviews – Canada

A mere 6 percent of organizations think their performance review process is worthwhile, according to rece...

Sarah recommends ...

Motivate your sales team without monetary incentives – Canada

Money talks. But can it buy the motivation of your sales team? While cold, hard cash can be a driver for ...

Barbara suggests ...

Neighbourhood watch programs – Canada

Neighborhood watch programs bring citizens and law enforcement together in an effort to deter crime and e...

Andy discusses ...

Net your company valuable benefits using personality assessments – Canada

The most important thing employees need to know about personality tests is that there are no right or wro...

Barb digs ...

Nonprofit Giveaways Lend a Helping Hand – Canada

Read four inspirational stories about how charitable organizations use nonprofit giveaways to help the si...

Gina digs ...

Nurse burnout – Canada

This article offers tips for healthcare organizations looking to manage the rising incidence of nurse bur...

Marc describes ...

Offer a health reset with these 4 fun employee wellness challenges – Canada

Building better days at home and work can start with a health reset. We have employee wellness challenges...

Sarah recommends ...

Office visit, urgent care clinic or emergency room – Canada

Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...

Andy digs ...

Organize Your Office with a Little Spring Cleaning – Canada

Spring has sprung! That means it's time to organize your office and tidy up. Get started by checking out ...

Amy discusses ...

Outfit your employees for success with business promotional apparel – Canada

Go forward—fashion forward—with must-have business promotional apparel for their wardrobes.