Turning leads into customers can be as easy as pushing play. Nearly 70% of consumers say they’d prefer to watch a video to learn about a product or service over reading text. And 84% say a video has convinced them to make a purchase. Video can make a virtual interaction feel more personable. And video makes it easy for people to see how your product or service can help them. It can play a vital role in capturing customers’ attention—and ultimately increasing sales.
Show the benefits
Sales videos are more successful if they show potential customers why they need you. To make the greatest impact, people need to see how much better their lives will be with your product or service. Start by showing some of the pain points they’re likely experiencing and then show how you can solve those problems.
Creating a quiz video makes the experience more memorable and interactive. Just make sure they add value for the viewer. For example, if you teach photography, your quiz could ask questions like “How would you improve this photo?” with a list of possible solutions. After all questions have been answered, the video could link to a free guide based on their answers.
Make it personable and relevant
Speaking directly to potential customers can help drive home your point. Have a sales rep go on camera to talk about the benefits of your products and services. This type of video provides a human touch and feels much more like an in-person interaction. Include these videos in your emails. Video can increase email open rates by 19% and click rates by 65% while reducing unsubscribe rates by 26%.
Screen sharing is another way to grab attention. Screen share videos work well in webinars or on sales pages. They’re a great way to show your prospects how and why your product is relevant to their situation. Demonstration videos eliminate the need for multiple live demos while encouraging prospects to connect with you, either through a phone call or in-person visit to your business. Provide customer giveaways—like a USB drive or a metal pen—for those who reach out.
Professionalism is key
You don’t have to have fancy equipment to make your video look professional. Keep a few things in mind:
- Hold it steady: Videos are easy to make suing a smartphone but it’s best to prop up the phone on a stand to keep it stationary.
- Use proper lighting: You want to make sure whatever you’re showcasing is easy to see.
- Check the sound: If the speaker is garbled or too quiet, your message won’t get through.
- Consider graphics: Sometimes the details are easier to understand if they are presented in multiple ways. Consider hiring an expert to ensure a professional look.
- Give a call to action: Giving your audience clear guidance on what comes next helps ensure they won’t forget your message once the video is done. Offer a gift to encourage them to follow up. A wine tumbler, a journal set or a throw blanket are excellent options.
The most import thing is to practice! Do a test run—or two—before you start recording. And be sure to have multiple people watch the video before you post it in case there are errors or issues that need to be fixed.
As with any marketing strategy, your video should have clear key performance indicators (KPI). KPIs might include driving a certain number of purchases or a certain number of people to sign up for a free trial. Setting KPIs can indicate if your video is performing well.
Get more customers with video
With these ideas on how to use video marketing—from incorporating quizzes to being as relevant as possible—you’ll quickly be on your way to making more sales, even when you can’t see your customers in person.