How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
Expert sales training techniques that will step up your game
Making sales is key to staying in business. Our Blue Paper offers proven sales training techniques and tr...
Creative leave-behind ideas to get ahead in business
Leave-behinds provide potential customers with the information they need to keep your brand top of mind. ...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
Awards and recognition for employees to bring out the best in your team
Awards and recognition for employees not only help staff feel good about themselves—they make them bett...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
The surprising power of thank-you gifts for customers
Thank-you gifts for customers improve client loyalty. This Blue Paper helps you pick the right time and t...
Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Listen up! Tips and training giveaways to master effective listening.
Effective listening improves communication, rapport and retention. Promote better communication among tea...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Foster a successful environment with personal and professional development
Build up employees with professional opportunities and personal development gifts—they set a strong fou...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
Embrace and build employees’ personal brands to strengthen yours
Your employees’ personal brands can affect your company’s brand—for the better. See how their conte...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
Find your best fit—interview tips and employee recruitment giveaways
Trying to select the perfect job candidate? These interview techniques and employee recruitment giveaways...
Boost team spirit with team-building gifts
A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Success stories: Follow-up trade show swag ideas that got results
It’s sometimes difficult to know which trade show gifts work. Get trade show swag ideas from companies ...
Custom work uniforms: Find the perfect fit for your brand
Custom work uniforms can tell people about your business at a glance. This Blue Papers® edition offers t...
Defend your team with these tips and safety incentive gifts
Safety programs protect your staff—and your bottom line. These tips, along with safety incentive gifts,...
How to choose the best trade show giveaways for your next event
Promotional products start conversations with potential clients. Discover the top trade show giveaways to...
Healthy giveaways to get your wellness program moving
Wellness programs make for healthier employees and bottom lines. These healthy giveaways and tips will he...