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Business branding 101: Ways to maintain your marketing message

If you’re looking for ways to make your company stand out, try these branding 101 ideas. See what consi...

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Make gold: The business alchemy of great customer service

The secret ingredients to great customer service include excellent communication skills, empowered employ...

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How to use your hues: Color and branding trends

We live in color. Find out how color and branding trends blend together to influence how customers think ...

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Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

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Promoting diversity in the workplace: The difference difference makes

Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...

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Meditation at work: How to manage information and manage your mind

Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

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Ethics in the workplace: The honorable organization

This paper discusses the history of the honor code and offers organizations a four-step guide to instill ...

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Millennials

Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...

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Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and deve...