Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...