Brian digs ...

Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

Cindy recommends ...

Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

Tiffany writes ...

Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...

Andy shares ...

Sharing Economy

This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...

Angie suggests ...

Digital Magazines

This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...

Gina recommends ...

Live Streaming

This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...