How to maintain your brand: Ways to maintain your marketing message
To make your company stand out, try these ideas on how to maintain your brand. See what consistency, loya...
Make gold: The business alchemy of great customer service
The secret ingredients to great customer service include excellent communication skills, empowered employ...
Color in branding: How to use your hues
We live in color—and so should your marketing. Find out how color in branding helps influence how custo...
Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Promoting diversity in the workplace: The difference difference makes
Diversity is critical to company success. This Blue Paper offers tips on promoting diversity in the workp...
Meditation at work: How to manage information and manage your mind
Meditation at work can increase energy levels and improve productivity. This Blue Paper® discusses other...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Ethics in the workplace: The honorable organization
This Blue Paper discusses the history of the honor code and offers organizations a helpful, four-step gui...
Millennials
Millennials are our future business leaders. This generation’s workforce attitudes and offers tips to a...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...