Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Bottom line: Promotional products work
Promotional products work better than many other forms of advertising. We share facts about the effective...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
amplify®: Caring matters
Customers are the lifeblood of every company. We share best practices on how to retain customers and acqu...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.