Bottom line: Promotional products work
Promotional products work better than many other forms of advertising. We share facts about the effective...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...