Adam suggests ...

How to use video to create an impactful year-end appeal – Canada

Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...

Alysia discusses ...

How to use video to create an impactful year-end appeal

Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...

Shaun digs ...

3 simple ways an outcome-based approach boosts citizen involvement – Ca

Evidence that actions make a difference can spark immediate change from your community. Show how using ou...

Brian suggests ...

3 simple ways an outcome-based approach boosts citizen involvement

Show your community is made by the people and for the people. Take an outcome-based approach and motivate...

Tiffany recommends ...

Sports team sponsorships score major points for your brand – Canada

When it comes to sponsorship spending in Canada, sports are at the front of the pack.

Andrea recommends ...

Sports team sponsorships score major points for your brand

When it comes to sponsorship spending in the United States, sports take first place.

Meghan digs ...

Resolve to try these 5 healthy habits of successful nonprofits – Canada

At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...

Amy discusses ...

Resolve to try these 5 healthy habits of successful nonprofits

With a new year around the corner, it’s an ideal time to think about resolutions for even greater succe...

Storytelling strategies to make your brand’s story a best-seller

PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...

Robert writes ...

4 easy ways to reach younger constituents – Canada

As the first generation raised on technology, different methods must be used to engage Millennials.