Storytelling strategies to make your brand’s story a best-seller
PR practitioners have a toolbox full of storytelling strategies. This Blue Paper provides narration tips ...
Resolve to try these 5 healthy habits of successful nonprofits
With a new year around the corner, it’s an ideal time to think about resolutions for even greater succe...
Resolve to try these 5 healthy habits of successful nonprofits – Canada
At the start of a new year, roughly 3 out of 10 Canadians make New Year’s resolutions. And while resolu...
Sports team sponsorships score major points for your brand
When it comes to sponsorship spending in the United States, sports take first place.
Sports team sponsorships score major points for your brand – Canada
When it comes to sponsorship spending in Canada, sports are at the front of the pack.
3 simple ways an outcome-based approach boosts citizen involvement
Show your community is made by the people and for the people. Take an outcome-based approach and motivate...
3 simple ways an outcome-based approach boosts citizen involvement – Ca
Evidence that actions make a difference can spark immediate change from your community. Show how using ou...
How to use video to create an impactful year-end appeal
Finish the year on a high note. Make the most of December giving by using video in your year-end appeal. ...
How to use video to create an impactful year-end appeal – Canada
Video is a great way to show impact and encourage a donation. Make video a must in your appeal and promot...
How to rally employees after a rough customer experience
How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...