How to Find Your Social Mission
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Find Your Social Mission – Canada
Being a socially responsible business doesn’t just feel good; it’s also good for your bottom line. Le...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
Influencer marketing for nonprofits: How to choose the right influencers
Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...
Influencer marketing for nonprofits: How to choose the right influencers – Canada
Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...
Make the most of your trade show experience
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make the most of your trade show experience – Canada
With 41 percent of B2B marketing budgets going to trade shows, there’s no room for error. Learn how to ...
Make your Mark with these Business Card Alternatives
Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Marketing your small business to a big-city audience
In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...
Marketing your small business to a big-city audience – Canada
Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
Must-Have Technology for Trade Show Travel
The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...
Personalize the customer journey for a smooth ride down the sales funnel
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Personalize the customer journey for a smooth ride down the sales funnel – Canada
Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...
Promotional Products Work 10th Edition
4imprint Customers tell you how they have used promotional products to grab attention, grow their busines...
Reach customers year-round with promotional gift items
Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...