Gina writes ...

How to make your first trade show a success

Are you thinking about adding trade shows to your sales and marketing mix?

Gail describes ...

How to make your first trade show a success – Canada

Are you thinking about adding trade shows to your sales and marketing mix? Consider this: A whopping 99% ...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...

Sherry writes ...

How to measure company culture for a stronger company

A strong, healthy culture is good for business. Learn how to measure company culture for boosting employe...

Tiffany writes ...

How to measure company culture for a stronger company – Canada

A strong culture predicts business success. Knowing how to measure company culture gives you a window int...

Cory suggests ...

How to optimize your website for voice search – Canada

Half of all internet searches will be voice prompted by 2020. Make sure your website can be found easily ...

Angie likes ...

How to pick the best promotional travel mug

With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...

Sarah chooses ...

How to Promote Workplace Wellness with Fitness Giveaways

Sitting disease is a real threat to sedentary employees. Promote movement and overall workplace health wi...

Shaun likes ...

How to put a fresh spin on classic promotional products

Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...

Alexis shares ...

How to reach your target audience with the perfect customer giveaway ideas

Reach your target audience, no matter what generation they identify with, with the perfect customer givea...

Debra writes ...

How to reach your target audience with the perfect customer giveaway ideas – Canada

If you’re looking for ways to reach your target audience, we offer the best customer giveaway ideas to ...

Marc shares ...

How to retain talent: Ideas and employee recognition gifts to re-recruit top staff

Make staying with your company for the long haul an easy choice for employees. We offer ideas and employe...

Karla discusses ...

How to retain talent: Ideas and employee recognition gifts to re-recruit top staff – Canada

When staff feel seen, heard and understood, they’re more likely to stay with your company. We offer ide...

Pam likes ...

How to Sneak Activity into Sedentary Work for Healthy Employees

Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...

Sarah recommends ...

How to strengthen relationships using community giveaways

Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...

How to strengthen your brand with local marketing

Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...

Andy suggests ...

How to use Beacon Technology at a Trade Show

This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...

Matt likes ...

How to use employee resource group best practices to build better businesses

Ensure every team member’s voice is heard by following employee resource group best practices. We share...

Sandy describes ...

How to use employee resource group best practices to build better businesses – Canada

Help every voice find a place in your business with employee resource group best practices. We share ERG ...

How to use event swag to make the event experience more memorable

Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...

Robert shares ...

How to Use Promotional Giveaway Items in Brand Contests

Build excitement and engage fans. These exciting contest ideas and promotional giveaway items are perfect...

Cindy discusses ...

How to Use Promotional Giveaway Items in Brand Contests – Canada

From social media to team challenges, contests engage audiences of all ages and demographics. Throw in th...

Matt suggests ...

How training giveaways can help with conflict resolution strategies – Canada

Unresolved conflict wreaks havoc on employee health, morale and productivity. Check out these tips that c...

Cindy recommends ...

HR insider’s guide to choosing useful promotional items

Looking for the perfect gift to celebrate employee milestones? Or a useful promotional item to hand out a...

Sherry recommends ...

Impress your audience using new promotional items

Using new promotional items is a great way to make an impression, deepen relationships and encourage enga...