Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Persuasive influencer marketing boosts brand attention – Canada
Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...
Persuasive influencer marketing boosts brand attention
If you’re not using influencer marketing already, it might be time to consider adding it to your market...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to deliver data findings for a maximum impact – Canada
Data plays a critical role in every company. It explores marketing trends and helps determine what custom...
How to deliver data findings for a maximum impact
Use these tips and presentation giveaways to help your data create the impact it deserves.
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Does My Business Need an App? [VIDEO]
Wondering whether your business needs to develop an app? This video explores the many industries that are...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
amplify®: Out-of-the-box marketing ideas
Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...