Plan, promote and party: A guide to planning internal company events
Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Make marketing magic with these 4 fundamentals
In this Marketing 101 Blue Paper we go back to the basics and uncover tips to make magical marketing appe...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products
A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...