Tiffany suggests ...

3 easy advertising giveaway ideas to promote your new product

Introduce excitement into new product launches using these creative advertising giveaway ideas.

Whitney likes ...

4 easy ways to reach younger constituents

Millennials, or those born between 1981 and 1996, are becoming essential stakeholders in many communities...

Robert writes ...

4 easy ways to reach younger constituents – Canada

As the first generation raised on technology, different methods must be used to engage Millennials.

Sarah shares ...

4 ways to welcome back teachers, students and staff

Start the new school year on a high note. Welcome back teachers, students and staff with this year’s he...

Adam shares ...

5 steps to hosting a successful open house

An open house can be a great promotional tool for your small business, allowing you to introduce new prod...

Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Matt shares ...

An event planning checklist for knockout events

Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...

Adam describes ...

Captivating contests and prizes to engage your audience – Canada

Everyone loves a good contest. Vying for an exciting prize and working to win a competition engages your ...

Gail discusses ...

Celebrate with giveaway ideas for Small Business Week

National Small Business Week is here again—and so is our annual list of Small Business Week giveaway an...

Shaun writes ...

Co-marketing: The smart strategy to expand your reach!

Businesses are always looking for ways to stretch their marketing dollars while reaching new customers.

Cheryl discusses ...

Co-marketing: The smart strategy to expand your reach! – Canada

Co-marketing can help with both. It involves building strategic partnerships with businesses that are rel...

Alexis writes ...

Customer Loyalty Programs

Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.

Carla recommends ...

How to build buzz about public safety programs

When citizens feel unsafe in their cities, it has a direct impact on their quality of life.

Amy recommends ...

How to build buzz about public safety programs – Canada

65 percent of people are more likely to stay home after dark when they feel unsafe.

Amanda suggests ...

How to launch a student book club

Studies show students who read for fun have higher scores in language comprehension, vocabulary and even ...

Amanda describes ...

How to launch a student book club – Canada

Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...

Amy describes ...

How to make an impression with your trade show exhibit

This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...

Molly chooses ...

How to make the most of hybrid events

When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...

Angie describes ...

How to make the most of hybrid events – Canada

With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...

Molly digs ...

Kick your new sales year into high gear

When it comes to your bottom line, the holidays are critical. After all, 20 to 40 percent of yearly sales...