Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Persuasive influencer marketing boosts brand attention – Canada
Influencer marketing and influencer giveaways can boost visibility with an audience that’s already inte...
Persuasive influencer marketing boosts brand attention
If you’re not using influencer marketing already, it might be time to consider adding it to your market...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...