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Using trade show metrics to gauge success

This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...

Gail writes ...

Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...

Suzanne discusses ...

Sunglasses giveaways that make a statement

The hottest trends in shades can get eyes on your brand. Sport these branded sunglasses giveaways at your...

Shaun writes ...

Summer promotional items for fun in the sun – Canada

From playing water games in the pool with the kids to whizzing around on the boat, we offer summer promot...

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Retro giveaways bring back the good old days

Bring back those good old days by adding a little nostalgia to your marketing mix. We have fun retro give...

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Plan, promote and party: A guide to planning internal company events

Planning an internal company event for the first (or tenth) time can be a challenge. We offer event plann...

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Never lose your to-do lists again with adhesive notepad giveaways

Never lose your "To Do" list with notes that can be moved repeatedly and placed anywhere and affect your ...

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Memetics

If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...

Adam writes ...

Marketing Attribution

This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...