A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Social Customer Service
This Blue Paper explores why customers love social customer service through messaging and how brands can ...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Li-Fi Technology
This Blue Paper explores the origins of Li-Fi technology, how it works, its benefits and applications, dr...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Does My Business Need an App? [VIDEO]
Wondering whether your business needs to develop an app? This video explores the many industries that are...
3 effective ways to digitally reach your constituents – Canada
Looking to widen your agency's social media reach? Check out these three simple and effective tips to eng...
3 effective ways to digitally reach your constituents
Expand your social media reach by trying these tips on engaging with constituents.