How to use the AIDA funnel to convert leads into customers – Canada
The AIDA funnel makes converting potential leads into paying customers a faster and smoother process. We ...
How to use the AIDA funnel to convert leads into customers
The AIDA funnel provides you with more control over potential customers’ paths as they make their way f...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to start a small business blog
Did you know businesses with blogs get 55% more web traffic? We share tips on how to start a small busine...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to keep customers flowing through your sales pipeline
Everyone wants to make more sales. This Blue Paper walks you through the sales pipeline process for both ...
How to Impress with Creative Business Cards
Unique business card ideas for leaving an unforgettable impression at trade shows, in the office or on th...
How to Give Your Trade Show Display Booth a Refresh
How long have you used the same trade show exhibit? If it’s been a while, consider refreshing your trad...
How to get sales leads: 5 alternative ways to fill your funnel – Canada
Many businesses are moving beyond traditional trade shows for ways to get new sales leads.
How to get sales leads: 5 alternative ways to fill your funnel
Many businesses are thinking beyond traditional trade shows for finding new customers. We offer five crea...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
How to Become a Pet Friendly Community – Canada
Is your city pet friendly? Become a pet friendly community by welcoming new pets, providing plenty of out...
How promotional products work
Wondering how well promotional products work? These 5 jaw-dropping facts will show you just how effective...
How promotional pen giveaways help raise awareness about programs for older adults
The Bernard Betel Centre provides meals, recreation programs and more for older adults. See how promotion...
Grow your business relationships
We all know finding new customers is an essential component to successful business growth. But how do we ...
Get to the Core of Your Organization’s Values – Canada
Core business values are an important part of a business’ culture. This article explores the importance...
Get to the Core of Your Organization’s Values
Core business values are an important part of a business’ culture. This article explores the importance...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Customers share tips: How to use promotional products
Get giveaway ideas. Customer share stories and tips on how to use promotional products to create team uni...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
Beyond hello and a handshake: How to network effectively
Networking can help you make connections with prospective clients. The latest edition of our Blue Papers�...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Attention-Winning Booth Display Ideas
Check out these attention-winning booth display ideas to promote your agency at your next job fair, busin...
amplify®: Do good, feel great
From shared exposure to boosting loyalty, there are countless benefits of cause marketing. We share a few...
amplify®: Continuing connections
Knowing how to maintain customer relationships is critical for building your business. We offer tips on s...