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Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Amy writes ...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Amy describes ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
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Office visit, urgent care clinic or emergency room – Canada
Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...