Suzanne digs ...

Promotional toys with a logo spark brand recognition

Soon a new generation will enter the market and buy items from their favorite brands. We share how promot...

Zach suggests ...

Benefits of market segmentation: Target your most valuable customers

This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...

Sarah recommends ...

Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

Amy describes ...

Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...