Andy writes ...
Bottom line: Promotional products work
Promotional products work better than many other forms of advertising. We share facts about the effective...
Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Amy writes ...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Amanda likes ...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Angie suggests ...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...