Reach customers year-round with promotional gift items

Marketing is all about building relationships. In this Blue Paper, we share how to use promotional gift i...

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Personalize the customer journey for a smooth ride down the sales funnel – Canada

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Elizabeth describes ...

Personalize the customer journey for a smooth ride down the sales funnel

Customers come to your business at every possible point in the sales funnel, from “just browsing” to ...

Kathi describes ...

Must-Have Technology for Trade Show Travel

The average trade show traveler will venture 400 miles to attend an exhibit. This article explores top te...

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Marketing your small business to a big-city audience – Canada

Residents of urban areas are inundated with lots of marketing messages every day. Use these tips and smal...

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Marketing your small business to a big-city audience

In a big city, residents are inundated with lots of messages every day. Stand out with these city marketi...

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Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

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Make your Mark with these Business Card Alternatives

Eighty-eight percent of business cards get tossed in the trash. Explore several business card alternative...

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Influencer marketing for nonprofits: How to choose the right influencers – Canada

Influencer marketing for nonprofits helps grow your supporters and further your nonprofit. Discover 5 ide...

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Influencer marketing for nonprofits: How to choose the right influencers

Influencer marketing for nonprofits provides a host of benefits to your organization. Check out 5 ideas o...