5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products
A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Boost team spirit with team-building gifts
A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...
Build big business benefits with company community service
Caring for your community has big benefits. See how to build company community involvement to benefit emp...
Build strong business connections with community involvement
This Blue Paper shows how community involvement can help boost business relationships. Learn how engaging...
Buying promotional products: 5 easy ways to avoid a horror story
In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...
Celebrations and company anniversary gifts that wow
Celebrating your company’s anniversary is a great way to generate buzz and increase marketing reach. He...
Choose wisely: The power colours can have on your brand identity
Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...
Creating referral marketing strategies that work
Referral marketing strategies help increase traffic to your business. Learn effective ways to boost both ...
Customer education—the marketing strategy that makes the grade
Education is a powerful way to market. Offer your customers a chance to learn and enjoy major benefits. U...
Data-driven marketing strategies steer you toward success
Improve your strategic marketing planning process by using data and the latest promotional products. Here...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
Digital Marketing for Small Business
This Blue Paper provides the basics on digital marketing for small business, including websites, email ma...
Does My Business Need an App?
Wondering whether you need a mobile app for your business? In this Blue Paper, learn the pros and cons of...
Employee Advocacy
This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...
Get growing: The role of nonprofit capital campaigns
This Blue Paper discusses valuable tips on how to launch and run a successful nonprofit capital campaign ...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...
Helpful tips and outdoor giveaways make planning outside events a breeze
Head to the great outdoors for a memorable company meeting or event. These helpful tips and outdoor givea...
How thought leadership and training giveaways can build your business
In-person presentations, webinars and training giveaways are great ways to show thought leadership. Thoug...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...
How to use event swag to make the event experience more memorable
Hosting a live event is one of the best ways to grow a business. Adding event swag can help you be rememb...