Best promotional items of 2018: Achieve your marketing goals with these tips and trending promotional products

A new year brings new opportunities. Make this year's marketing plan a strong one with help from the late...

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Beyond demographic segmentation: The changing face of consumerism

This Blue Paper discusses going beyond traditional demographic segmentation to better understand the beha...

Boost team spirit with team-building gifts

A strong team spirit builds a better company. These tips and team-building gifts will help you take team ...

Buying promotional products: 5 easy ways to avoid a horror story

In this Blue Paper, get tips on buying promotional products to avoid a marketing horror story. The secret...

Choose wisely: The power colours can have on your brand identity

Colour can be an influential, yet overlooked, part of your brand. Read more for a closer look at the scie...

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Employee Advocacy

This Blue Paper explores employee advocacy, including its benefits, administration of an employee advocac...

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Get growing: The role of nonprofit capital campaigns

Get valuable tips on how to begin and run a successful nonprofit capital campaign to help your nonprofit ...

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Graphic Design

This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...

How to make your mark with advertising giveaways

Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue PapersĀ®, we ...

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Influencer Marketing

This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...