The Science of Successful Brand Storytelling in Marketing
When it comes to successful Brand storytelling in marketing, there is a proven science. This Blue Paper w...
Share the new you with branded promotional items
Ready to rebrand? Find out how to be successful in this latest Blue Papers® edition. We offer tips and b...
Platform Overload—Choosing the Right Social Media Sites for Business
Social media for companies—it’s often difficult to choose where to put your efforts. Check out 5-step...
Online best practices: Social media policies for employees
Today, appropriate social media usage is a must. Find out how to implement a social media policy for empl...
Memetics
If you aren’t sure how to define a meme on social media, then you probably aren’t aware of memetics, ...
Making a Career Change
This Blue Paper explores the questions to ask when making a career change, what it takes to win career ch...
It’s a marketing remix: Classic marketing Ps with an updated twist
The first family of marketing Ps has grown. Our newest Blue Paper will tell you how marketing swag and th...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
Graphic Design
This Blue Paper explores why visuals matter to marketing, teaches best practices for graphic design and p...