Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Office visit, urgent care clinic or emergency room – Canada
Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Customer Loyalty Programs
Learn about customer loyalty programs to help your small business increase sales, enhance reputation and ...
Promoting Healthcare Apps
This article offers tips on promoting healthcare apps to connect with patients, take appointments, educat...
How to Get Referrals From Customers
Discover how to get referrals by improving client relationships.
Body Camera Pros and Cons
This article discusses body camera pros and cons for government employees who face high-conflict situatio...
Attention-Winning Booth Display Ideas
Check out these attention-winning booth display ideas to promote your agency at your next job fair, busin...
The Do’s and Don’ts of Phone Etiquette in the Workplace
The phone is still the preferred method of contact for most businesses. Ensure you deliver a seamless cus...
Reduce inconvenient no-show appointments with these 6 tips – Canada
No-show appointments and late cancellations can be inconvenient and costly. Check out ideas on how to red...
Reduce inconvenient no-show appointments with these 6 tips
Try these ideas to reduce no-show appointments so you can see as many patients as possible.
Skip the Discounts: 5 Alternatives to Building Customer Loyalty – Canada
Your most loyal customers are responsible for more than half of your company’s sales. Learn how to use ...
Skip the Discounts: 5 Alternatives to Building Customer Loyalty
For small businesses, offering discounts and rebates can be a double-edged sword.
Three Ways to Use Storytelling in Your Communications – Canada
Storytelling is a great way for the public sector to demonstrate transparency and communicate impact. Lea...
5 insider tips to building an optimal mobile-friendly website – Canada
Consumers use their phones more than ever to search online. Expand your brand with tips to build a mobile...
5 insider tips to building an optimal mobile-friendly website
Mobile websites are becoming increasingly more important as customers shop on their phones. Tech promotio...
Create a positive experience for paediatric patients using promotional items for kids – Canada
Going to the doctor is a normal part of life for most people, starting at birth.
Strategies to create a more positive experience for pediatric patients
Going to the doctor is a normal part of life for most people, starting at birth. After all, the average c...
4 ways to help patients remember post-visit instructions
The moment a patient walks out the door, they tend to forget 40 to 80 percent of the information given to...
4 Ways to help patients remember post-visit instructions – Canada
You can help patients retain their post-visit instructions with these simple tips. Use some healthcare pr...
Improve patient communication by identifying different personas
The experience you provide your patients is now more important than ever. By 2020, 88 percent of companie...
Improve patient communication by identifying different personas – Canada
Provide better care for patients by understanding different personas and how to communicate with them. Fo...
Simple ways to make your practice more inviting – Canada
While patient care might sound like the domain for doctors and nurses, in truth it starts the moment a pa...
Simple ways to make your practice more inviting
Does your practice make patients feel welcome? An inviting space helps them feel relaxed, lowering their ...
Citizens’ academies provide behind-the-scenes look for residents – Canada
Government is a broad topic, encompassing everything from schools to safety to public works.