Amy writes ...

A digital press kit for your nonprofit

This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...

Casey digs ...

amplify: Mergers and Acquisitions

October 2016 was the busiest month in history for domestic mergers and acquisitions. Build brand loyalty ...

Bianca digs ...

amplify: Winter 2017

The amplify Winter 2017 issue gives tips on tapping top talent, ways to celebrate a company anniversary, ...

Matt shares ...

An event planning checklist for knockout events

Event planning can be challenging and it is very time-consuming. The process can be overwhelming but with...

Maria writes ...

Customer retention tips that bring people back for more – Canada

Turning first-time customers into repeat customers is a critical business builder.

Suzanne writes ...

Eco-friendly promotional clothing offers sustainable style

When sustainability matters, Alternative® eco-friendly promotional products can make a difference to you...

Andy writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business

In 1984, Jay Conrad Levinson created the term “guerrilla marketing” to describe a strategy of impleme...

Danielle writes ...

Go big for little cost, thanks to guerrilla marketing ideas for small business – Canada

To Levinson, guerilla marketing campaigns were meant to be inexpensive, nontraditional, unexpected and me...

Amanda suggests ...

Grow your reach with marketing campaign ideas for small business

From digital to outdoor marketing, there is more advertising noise today than ever before.

Andrea describes ...

Grow your reach with marketing campaign ideas for small business – Canada

It is estimated that consumers are exposed to as many as 10,000 messages from brands every day.