4imprint, LLC

| Updated: June 24, 2022

Much like apparel, hairstyles and footwear, sunglasses have seen a variety of trends come and go—and come back again. That’s why trendy custom-branded sunglasses giveaways are ideal for capturing customer attention.

The eye-catching shades of today will not only get people wearing your brand, but they’ll capture the attention of new customers too. This year, next year and every time a trend makes a return.


4 on-trend promotional sunglass styles

  • The classic tortoiseshell
  • Sunglasses giveaways with a pop of color
  • Promotional aviator sunglasses
  • Translucent frames


Trend 1: The classic tortoiseshell

Risky Business Sunglasses in Tortoise are an eyewear classic that’s back on the scene.


tortoiseshell sunglasses

Risky Business Sunglasses – Tortoise


This retro style features rosy- or gold-tinted lenses plus shapes and materials reminiscent of yesteryear. Think soft, round shapes and tortoise prints.


Trend 2: Sunglasses giveaways with a pop of color

If a pop of color can catch attention when applied to promotional sunglasses, imagine what an entire burst can do.

tinted sunglasses

Sunglasses with Tinted Lenses


Sunglasses with Tinted Lenses come in five hues to pair with your brand, catch attention at an event or look good on the beach.


Trend 3: Promotional aviator sunglasses

Another classic “looking” to make a return is the aviator.

aviator sunglasses

Airman Aviator Sunglasses


Airman Aviator Sunglasses will have the wearer feeling like a celebrity on the way to take their private plane for a spin.


Trend 4: Translucent frames

Translucent frames offer a mix of classic and fresh in every pair of custom branded sunglasses.

tortoiseshell pattern sunglasses

Risky Business Sunglasses – Translucent


Risky Business Sunglasses – Translucent have dark lenses but a variety of colorful see-through frames.


Promotional sunglasses giveaways get seen

Whether throwback vintage is your style or a colorful look that is infinitely more modern, these custom branded sunglasses giveaways make a stylish and practical giveaway.


Suzanne Worwood

Suzanne Worwood

Suzanne Worwood is VP of Merchandising and has been with 4imprint for 23 years. Inspired by the retail environment and her own world travels, Suzanne writes about all things product: trends, uses, colors, designs.

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