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5 free Google tools for data-driven decision making

This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...

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Body Camera Pros and Cons

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Market segmentation

Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...

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Market segmentation: Target your most valuable customers

This market segmentation Blue Paper outlines how organizations can increase profits, lower costs and deve...

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Promotional toys with a logo spark brand recognition

Soon a new generation will enter the market and buy items from their favorite brands. We share how promot...

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Sell to the senses with these tips and small business giveaways

The five senses can be powerful advertising tools.

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Sell to their senses for an unforgettable experience – Canada

When you extend your brand to all five of the senses, you create an experience that customers won’t soo...

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Subscription-based Services

This Blue Paper features the rise of subscription-based services as business planning.

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Text Analytics

This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...