5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
Body Camera Pros and Cons
This article discusses body camera pros and cons for government employees who face high-conflict situatio...
Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
Promotional toys with a logo spark brand recognition
Soon a new generation will enter the market and buy items from their favorite brands. We share how promot...
Sell to the senses with these tips and small business giveaways
The five senses can be powerful advertising tools.
Sell to their senses for an unforgettable experience – Canada
When you extend your brand to all five of the senses, you create an experience that customers won’t soo...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...