Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Office visit, urgent care clinic or emergency room – Canada
Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
Say goodbye to the annual performance appraisal – Canada
Is it time to say goodbye to the annual performance appraisal? Understand this business intelligence is k...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
