Market segmentation
Is your small business looking for ways to increase profits, reduce costs and effectively reach the custo...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Subscription-based Services
This Blue Paper features the rise of subscription-based services as business planning.
Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Office visit, urgent care clinic or emergency room – Canada
Learn about the levels of care offered at an office visit, urgent care clinic and ER and how this can aff...
5 free Google tools for data-driven decision making
This Blue Paper explores free Google tools that improve business planning. Tools include Forms, Fusion Ta...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
Say goodbye to the annual performance appraisal – Canada
Is it time to say goodbye to the annual performance appraisal? Understand this business intelligence is k...
Influencer Marketing
This Blue Paper discusses influencer marketing, its evolution and ways in which entrepreneurs can tap inf...
Social media promotional strategies
In today’s world, it is important to have a social media marketing strategy established at your organiz...
Sharing Economy
This Blue Paper describes the sharing economy and offers tips for organizations looking to take advantage...
Using trade show metrics to gauge success
This article discusses how exhibitors can use trade show metrics and data to gauge success of their trade...
Moleskine: Make the “write” impression with notebook giveaways
Moleskine notebook giveaways from 4imprint are a great promotional choice when you are looking to make ju...
What is geo fencing and how does it apply to healthcare? – Canada
This article answers the question, what is geo fencing and offers healthcare providers tips on using it t...
Digital Magazines
This Blue Paper discusses the digital magazine, its history, current trends and design considerations, an...
amplify: Photo Finish
A couple’s rebranding campaign used a promotional mug that created a buzz on social media giving them t...
Finding success with trade shows
This article offers tips for newbies on finding success with trade shows. Tips include developing checkli...
Kimberly High School: one by one story
Kimberly High School's Life Force club received a promotional products grant through 4imprint's one by on...
Show-stopping table toppers and displays!
Wow customers and prospects with attention-grabbing table covers and displays for your trade show
Live Streaming
This Blue Paper provides ideas and tips for businesses to get started in live streaming, an exciting new ...
Text Analytics
This Blue Paper discusses text analytics, what it is and why it matters. The paper also analyzes differen...
How to use Instagram in government
Learn to use Instagram in government and offers practical applications, such as using it to share, define...
How to use Beacon Technology at a Trade Show
This article explores ways to use beacon technology at a trade show to increase engagement, map the trade...
Marketing Attribution
This Blue Paper explores marketing attribution and how it contributes to optimized marketing budgets. Var...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...