How to launch a student book club – Canada
Book clubs can be a great way to get students excited about reading. Set the stage for fun with these hel...
How to leverage emerging social media for business
Reach a new audience—and more customers—by utilizing social media for business. Try these new social ...
How to leverage emerging social media for business – Canada
Being an early adopter of new social platforms can pay off big. Learn about the latest apps to utilize so...
How to make an impression with your trade show exhibit
This enewsletter will offer four tips on making a positive impression with your trade show exhibit by eng...
How to make the most of a small trade show booth
Attract attention and get more qualified leads regardless of your trade show booth’s size. We offer ide...
How to make the most of a small trade show booth – Canada
Capture your audience’s attention, even when you have a small trade show booth. We offer suggestions su...
How to make the most of hybrid events
When your audience can’t come to you, you can combine the elements of physical and virtual trade shows ...
How to make the most of hybrid events – Canada
With current limitations on in-person events, creating a hybrid event can expand your audience—to anywh...
How to make your mark with advertising giveaways
Promo items are more memorable than TV, magazine or online ads. In this edition of our Blue Papers®, we ...
How to pick the best promotional travel mug
With so many promotional travel mug options, how do you decide which one makes the best giveaway? Our com...
How to plan a parade that’s one for the books
Whether you’re planning an entire parade or participating with your agency or department, we hope these...
How to plan a parade that’s one for the books – Canada
If you’re tasked with planning your agency’s parade entry—or the entire parade—here are several t...
How to put a fresh spin on classic promotional products
Some people hang on to their favorite promo items for more than 11 years. We offer new and memorable ways...
How to rally employees after a rough customer experience
How do you help your team rebound from a poor customer experience that leaves them down and out? Boost em...
How to rally employees after a rough customer experience – Canada
Negative customer experiences can leave the team feeling down. Learn how to boost employee morale with th...
How to repurpose content to reel in more leads, get double duty and more
Want to repurpose your content but not sure where to begin? It’s easier than you might think. We offer ...
How to repurpose content to reel in more leads, get double duty and more – Canada
Whether you have a website full of valuable content or just a few pieces, repurposing your content saves ...
How to score big with clients and staff using sports giveaways
From employee appreciation to client retention, sports-themed giveaways can help put your brand on the bo...
How to score big with clients and staff using sports giveaways – Canada
How to use sports-themed giveaways to score big with prospects, clients and employees. We offer ideas to ...
How to shake up your next gala – Canada
How can your nonprofit shake things up to make its next gala one your community members will want to atte...
How to snag customers with geofencing
Give customers a virtual tap on the shoulder with geofencing and marketing promo items. They’ll walk th...
How to snag customers with geofencing – Canada
Encourage nearby customers to stop in with geofencing notifications. Use marketing promo items to get sta...
How to Sneak Activity into Sedentary Work for Healthy Employees
Sitting for long periods is detrimental to employee fitness and health. Learn several ways to sneak activ...
How to strengthen relationships using community giveaways
Connecting with your neighbors cultivates trust and loyalty. Use community giveaways to build relationshi...
How to strengthen your brand with local marketing
Your brand is more than the products you sell, it’s how the public perceives your company. Create stron...