Amy writes ...
A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Elizabeth digs ...
amplify®: Out-of-the-box marketing ideas
Try out-of-the-box marketing ideas that can make a big difference. Discover how one company took a fresh ...
Sarah recommends ...
Audience Intent Marketing
This Blue Paper explores audience intent marketing, how to discover audience intent from Web search and w...
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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Ryan writes ...
Communication with the next generation of patients: How to market to Gen Z
When it comes to marketing to Gen Z patients, think mobile-first, use personas and tap into influencers. ...