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Beyond demographic segmentation: The changing face of consumerism
This Blue Paper discusses going beyond traditional demographic segmentation to better understand consumer...
Zach suggests ...
Benefits of market segmentation: Target your most valuable customers
This Blue Paper outlines the benefits of market segmentation including increased profits, lower costs and...
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amplify®: Caring matters
Customers are the lifeblood of every company. We share best practices on how to retain customers and acqu...
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A digital press kit for your nonprofit
This article discusses using a digital press kit to tell the media your nonprofit organization’s story ...
Ryan describes ...
5 types of videos perfect for your small business – Canada
Video is a powerful tool to connect with and sell to customers.